The month of May has a number of ribbon cutting events on the schedule, and we encourage all business people to turn out for these important occasions.
Why are they important and why should you attend?
First, ribbon cuttings and groundbreakings serve a definite economic development purpose. Part of building a positive business climate involves celebrating business growth. We celebrate by holding these events, thanking the people making the investment, and recognizing their new contribution to the local economy. That someone wanted to open a business or a new location in our community is a big deal, and we should treat it as such, especially if we want to see more of it. What is honored in a country will be cultivated there, as Plato said.
Second, these events are a chance to promote your business. Maybe that new business needs what you provide, and if not maybe someone else in attendance does. The worst that can happen is you network for a few moments with people you already know, perhaps even existing customers.
Finally, and on a more personal level, any ribbon cutting is an exciting but stressful time in the life of a business and its owners, managers and employees. They have made a big investment, incurred a lot of risk, and are counting at least in part on community support for their success. Only those who have been there - the members of the business community - can really appreciate what they are going through. Why not attend and offer your encouragement and assistance to a new business? Maybe someone did the same for you when you started.
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