The Chamber "Brand" Can Build Your Business

We often say in our marketing messages, "Why be a Chamber member?  Because your customers care."  We say that because affiliation with the Chamber brand can help you attract customers.  And that is not just our opinion.

Chambers of commerce around the nation are respected and considered by most of the general public to be reputable business organizations that promote good business practices and economic growth.  Thus, the Chamber "brand" is strong and by joining you can associate your business with this positive perception.

Importantly, research shows that this can go right to your bottom line:

• Seventy percent (70%) of the respondents to a national survey said they believe that being a chamber member illustrates that a company uses good business practices.

• When consumers know that a small business is a member of the local chamber they are 63% more likely to patronize the business in the future.

• When consumers know that a restaurant franchise, for example, is a member of the chamber of commerce, they are 50% more likely to eat at the franchise more often.

•  When consumers know that an insurance company, as another example, is a member of the chamber of commerce, they are 43% more likely to consider buying insurance from it. 

•  It even works for manufacturers. When consumers know that an auto manufacturer, as a final example, is a member of the chamber of commerce, they are 9% more likely to consider purchasing their next car from that company. 

And we can help you be sure your customers know you are a chamber member.  We provide tools - like a door decal, a member certificate, and a special member logo to put on your marketing materials - for your use.

So, the results are in:  Your customers do care if you are a chamber member or not, and you can build your business just by being a member.

Here's more information on the research done on chambers of commerce and the perception of customers.